There is a war of the search engines... a war that is between the big guys and the little guys. Engines like Google, Bing, and AltaVista, are huge, and everyone knows their names. Everyone reaches for them when they need results. But there are the little guys too... ones like SurfWax, IvyJoy, and TekMom. These little guys can be just as helpful, and even more convenient because many of them don't have ads or sponsored links. So the war is on, and no one fights fair. Google is a multi-million dollar company, and SurfWax isn't. Many more people use Google because they know it best... because it is more popular. And people don't like change, so they don't want to take an extra few seconds to type www.surfwax.com into the search bar. So the question is... who will win this war?